Rising three storeys, SCG Experience is a 6,200 square meter lifestyle centre, which exhibits products for all aspects of building construction. Siam Cement Group or SCG is a public company which has a reputation as the nations first cement producer and the largest and most advanced industrial conglomerate. The purpose of the centre is to give clients, who are about to build their home, experience of products and services as well as inspiration in d cor to jazz up their homes. The first level holds XP Auditorium, XP Caf and XP Consultant zone where customers are free to talk to an XP Consultant on home services. Magazine zone and Exhibition space is also located on the first floor. As well as XP Inspiration, A design shop that houses decorative items for home, where products are carefully sorted from local designer and suppliers. XP Ceramic tiles and Sanitary Ware is located on the second floor. Focused around the concept of a water drop, the void inherits a circular form. Ceramic tiles are exhibited in a number of different formats showing the customer different solutions from garden to living room, bedroom to pantry. Products are displayed in a mockup showroom style allowing customers to visualize their potential room. The focal interest of this floor is XP Virtual room which gives the clients freedom to design their bathroom tiles and see it for real. The third floor houses a structural exhibition. Wall, ceiling and floor mockups are shown in exposed skeleton sections giving the customer real scale understanding of the construction process. XP Roof, for example, shows a roof system in three different climates summer, winter and rainy. Restrooms where designed under a different concept. Different water closets are used in each cubical to show variety in fixture to match clients homes. The concept for the first floor was luxury, the second floor was curvilinear terrazzo and the third was energy efficiency. All components for the project were assembled by products from one single company and its affiliates.